The K-food store chains are K-Citymarket, K-Supermarket, K-Market and Neste K service stations. There are some 1200 K-food stores in Finland, with 1.2 million daily customer visits.
Kesko is the primary sales channel for Särkänniemi wristbands.
– Wristbands are automatically activated when purchased and have no value without activation
– Kesko’s cash-register system is integrated with Pb and activations/cancelations are submitted in real-time
– Wristband can also contain services, like dinner, drinks, snacks and prepaid balance
– Real-time reporting, customer trace and map-view based on location of the purchase
– Cash-register integration allows similar activation service for the new partners